SPARK is Singapore's AI Community of Practice for SMEs. Lots of teams go for AI training, then go back to work and nothing really changes. We work alongside your people, month after month, until the new way of working sticks.
Beyond adoption
At SMEs Go Digital Day 2026, Singapore's Minister for Digital Development and Information made the point plainly: adoption is encouraging, but it isn't the end goal. What matters is whether businesses can put AI to good use, to serve more customers, innovate faster, enter new markets and compete with larger players. That's the gap SPARK exists to close.
AI for the enquiry desk, bookings and inbox triage, so customers get faster replies without adding headcount.
We sit with your team, map how the work really flows, and redesign the steps where AI saves the most time.
AI-assisted marketing, content and translation help a small team reach new customers and languages.
Hands-on training and coaching, month after month, build the capability bigger firms buy with headcount.
Why we started SPARK
We kept seeing the same thing. Good people would spend a day or two learning AI in a classroom, come back excited, and then the week took over. No new workflows, no one to ask, and within a month things were back to how they were.
We don't think that's a people problem. Learning a tool is the easy part; changing how a team works takes time, trust and someone in your corner. So we stay with teams month after month, working alongside them until AI is simply part of how the business runs.
What we do
We sit down with you and take a practical look at how your work flows today, your people, and the information your business runs on. You get a clear sense of where AI could genuinely help.
We provide hands-on, ongoing support, month by month, working alongside your team so AI becomes part of their real work and keeps going after we've helped set it up.
We're not consultants who hand you a report, and not a training centre that sees you once. We aim to be the people you can count on as your business adopts AI.
Where Singapore SMEs start with AI
A few common starting points we see, whether you look at it by industry or by team.
Quicker, consistent replies to order and delivery questions.
Reservations and booking enquiries handled promptly, even when the team is busy.
A voice agent for appointment reminders and post-visit check-ins.
Faster responses to RFQs and quotation requests.
Smoother document collection from clients and a sorted, prioritised inbox.
Ready answers to stock and product enquiries.
Help with campaign ideas and planning.
Social posts, articles and visuals in your brand voice.
Sales and operations data turned into clear weekly reports.
A smoother first week, with checklists and answers on tap.
Training material and refreshers your staff actually use.
Invoice matching, expense claims and payment reminders.
Lead follow-ups, proposal drafts, and meeting notes into your CRM.
SOPs written up, and a staff Q&A on internal policies.
Supplier quotes compared faster.
Meeting minutes, and document translation for multilingual teams.
The team
We're a small team, and we'll get to know yours.
Marcus is a Certified Agentic AI Professional (SUTD) and a GenAI trainer who designs courseware on AI topics, from AI agents to deepfake awareness, for working adults. He also runs hands-on workshops at Tagtin Studio, where teams try AI on their own tasks, not textbook examples. At SPARK, he shapes each programme around how a business actually works, so new AI habits last beyond the training day.
Kenn is the founder and director of Tagtin and an adjunct trainer in digital marketing, with creative campaign work for brands including Adidas, IKEA and Tempur. His strength is AI-assisted marketing: helping teams plan, write and produce campaigns faster without losing their brand voice. At SPARK, he sits with client teams to map how their work actually flows, then redesigns those steps so AI takes on the repetitive parts and people keep the judgement calls.
WT is a veteran engineer with over 30 years of MNC experience and a strong background in operations and sales management, most recently at Google/Fitbit. He brings an engineer's concise eye for process to training: breaking new tools into clear, practical steps that fit how a team already works. At SPARK, he leads hands-on training and coaching so staff build confidence with AI and keep using it long after the session ends.